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  • Writer's pictureAnna Zaleska

What's holding you back from talking with customers?


I've tried everything

Piecmeal tactics - tweaked your websites, landing pages, or thrown money into ads without a clear growth plan - won't get you far overall.


I already know my customer

So can you describe their lives, and what happened they day they decided to buy your product?

Plus, your early adopters might be a whole lot different than the new and diverse batch you've got now


My customers are from different industries + verticals, so there isn't a one-size-fits approach

I can see why this feels harder. But truthfully, no matter the vertical, you're product does

something SO well, that people 'hire it' when the need arises - regardless of their age, demographic


I'll just run experiments till something sticks

I'm following best-practices

OK, just remember that what worked for the other guys, might not work for your customers and your business



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