Marketers who understand customers 242% more likely to be successful
The truth is -
the best product marketing doesn't 'convince' anyone
It just fits into the narrative, and the problems of people's lives - that they copy can't help but
- get attention immediately
- be irresistable
- feel valuable
and (duh) happily pay
Be a solution to a problem (they don't t quite know they have, or can't reaaaaly articulate)
Why put in the effort?
Save time, money.
Get right-fit customers:
- The ones that 'get it' right away. - so you're not stuck selling them, or overloading your CS team
-They're valuable, and get you reviews
- They don't object to price - because you alleviate their pain points
-save money on ill advised marketing messages
- get your timing rights
-write better copy
-save money on ads. (by producing better targetted ads, or avoiding it all together)
better organic reach
better traffic - which is the #1 growth hack
You'll have less
- CRM campers
and talk about it....
But it doesn't stop with customers. I help
Ever wonder why someone chose a competitor? what you could have done differently?
I ask better questions - to you, your customers, and even to customers of your competitors - so we can really get CLEAR on every part of your story.
so you can get the answers you need around marketing activities, your messaging,
to move forward and grow.
your strategy, messaging and the levers that you can pull NOW to grow.
Cause...honestly, wish you could know what are they thinking!?
